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Top 10 Sectors by Share of U.S. Internet Time
RANK Category Share of Time
June 2010
Share of Time
June 2009
% Change in
Share of Time
1 Social Networks 22.7% 15.8% 43%
2 Online Games 10.2% 9.3% 10%
3 E-mail 8.3% 11.5% -28%
4 Portals 4.4% 5.5% -19%
5 Instant Messaging 4.0% 4.7% -15%
6 Videos/Movies 3.9% 3.5% 12%
7 Search 3.5% 3.4% 1%
8 Software Manufacturers 3.3% 3.3% 0%
9 Multi-category Entertainment 2.8% 3.0% -7%
10 Classifieds/Auctions 2.7% 2.7% -2%
Other 34.3% 37.3% -8%
Source: The Nielsen Company

If all U.S. Internet time were condensed into one hour, how much time would be spent in the most heavily used sectors?
U.S. monthly time spent on the most heavily used Internet sectors
If all U.S. Mobile Internet time were condensed into one hour, how much time would be spent in the most heavily used sectors?
Source: "What Americans Do Online: Social Media And Games Dominate Activity," nielsenwire, August 2, 2010.
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